An American bakery chain that claims to make the world’s best cinnamon rolls will not be coming to Worcestershire.
It had been announced that Cinnabon would be among the brands coming to Pinvin Services, which opened last year.
Cinnabon has hundreds of stores across the US and a growing number in the UK, mostly based at service stations or inside Asda stores.
But Pinvin is not about to be added to that list, despite the Cinnabon name being featured on signs outside the service station.
EG Group, the retailer that owns and runs Pinvin Services, said it was focussing on using the available space at Pinvin to focus on its “grocery and merchandise offering” due to the popularity of its Asda on the Move store with customers.
READ MORE: Why has new Pinvin Services changed from Sainsbury's to Asda?
But some customers are going to be disappointed not to get their cinnamon fix at Pinvin. Some have already expressed their annoyance on social media.
@TheEGGroup Sad to hear the newly fitted @Cinnabon counter at Pinvin Services, Worcestershire isn't coming any more. What happened? Worcestershire needs a Cinnabon! Plenty of empty places for a franchise in Worcester town centre!
— Hayley Faery (@hayleytreefaery) February 20, 2022
Oi Cinnabon. When the chuff is the store in pinvin opening? I have a very stressed wife
— Barry Fisher (@headcaseno1) February 12, 2022
Cinnabon’s UK Twitter account today said there had been plans to open a Pinvin bakery but these had been “put on hold for the time being” and that Cinnabon signage would be removed from the site.
Hi Michaell, we were planning to have a Pinvin bakery, however has been put on hold for the time being and this signage will be removed shortly.
— Cinnabon UK (@Cinnabon_UK) February 21, 2022
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