A  STREET food stall has been forced to rebrand following huge success due to a popular menu item.

Hungry customers have been snapping up the Philly cheesesteak hoagie rolls at what was The Saucy Italian on Angel Place.

The menu item is so popular that the business has decided to change its name to Philly Loaded, and focus on the sandwiches going forward.

Dan O'Brien, co-owner of Philly Loaded/The Saucy Italian, said: "We started out under the name The Saucy Italian, and this interest in our Philly cheesesteak hoagie rolls grew over a two week period.

"The feedback we received was incredible and more and more people were coming to try the sandwich which is why we decided to rebrand our trading name to Philly Loaded."

Worcester News: Philly cheesesteak hoagie from Philly Loaded.Philly cheesesteak hoagie from Philly Loaded.

The Philly cheesesteak hoagie roll consists of thin slices of shredded beef, with your choice of traditional American style cheese or provolone cheese, served with peppers and onions.

The Philly Loaded stall appears in Angel Place every Thursday, Friday and Saturday, and is looking at the possibility of a permanent location and delivery options for the future.

Mr O'Brien said: "I come from an Italian family background and toured America with my business partner, Jonathon Grigg, before setting up The Saucy Italian.

"We got to visit some of the best food hotspots and found a real passion for serving some of the food we tried whilst we were over there.

"I have been in catering for man years so making this business has been an incredible journey.

"We are now booked to cater 15 events. It has been amazing and we are so happy people have been enjoying our food."

The Philly Loaded team posted on Facebook: "We're rebranding. After an insane response to our Philly Cheesesteaks, we’ve decided to put all our focus on these and rebrand to showcase our specialities. So, we have become Philly Loaded.

"We will be selling loaded Phillys and loaded grilled cheese, with only the finest ingredients and our signature naga chilli salsa

"We’re excited about this venture and can’t wait to bring you all with us."