THE founders of some of the biggest meme pages on social media have revealed their plans to take on America.
Kit Chilvers and Iyrah Williams are the faces behind meme pages like Pubity, Memezar, Dadsaysjokes, Girlyzar, and Pubity Sport, which are pages known for dominating social media.
And over the past five years, the influencers have gained 100 million followers and 100 billion impressions across its brands.
But now, the duo who are originally from Worcestershire, has set their sights on making social media waves in America.
Mr Chilvers, age 22, and Mr Williams, age 23, met while they were students Chantry School in Martley, where they started posting memes on their phones - usually under the table in class while being in fear of getting caught.
READ MORE: South Quay cordoned off after Peaky Dippers find wartime artillery
At just 14, the pair started posting memes and short-form videos on social media.
Mr Chilvers said: "I kept it a secret at the time and it was great, but then I started to see the numbers go up.
READ MORE: Prime Hydration in Aldi causes chaos as stocks last for 10 minutes
"After six months to a year, our head of year brought us in and asked us what we are doing and why we are on our phones.
"We had to hide our phones under the table and post during lessons, or we could go to the toilets during lunch to post."
READ MORE: TripAdvisor's best rated takeaways in Worcester
Mr Williams said: "Once I heard a teacher shout out my name from across the hall and I got yelled at for being on my phone and had to hand it in."
Mr Chilvers added: "Back then, no one knew where social media would go.
"But we know our audience and listen to what they have to say.
"It is great to the forefront of the news for millions of people.
"It started as a hobby, just to see how many followers I could get.
"I started in 2014 when Instagram was only two to three years old and there wasn't that much money in it."
In 2016, the duo had an impressive two million Instagram followers and were approached by LadBible.
Mr Williams said: "We were 16 and our co-workers were 23/24 who all went to uni.
"If you are willing to put the work in and know your aim, you don't have to go to uni.
"Not always, but if you're willing to put the work in and be consistent, it should pay off."
Over the next few months, they want to work towards creating a global platform.
Mr Chilvers said: "We have a team in India, UK and America, we want to reach people in different timezones, so we are always uploading and posting.
"We have been consistently posting every day for five years, you just want to pull out all the stops to keep ahead."
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here