A Worcestershire man is competing in The Apprentice.

Local lad Joseph Phillips is set to appear in this year’s series of the popular show.

After studying zoology Joe became a safari guide in South Africa.

He says his dyslexia is the “driving force” for him to succeed and prove what he is capable of.

“It’s made me fight harder to keep up with everyone else,” he said.

“Then when I finally caught up, it wasn’t enough, I needed to go past them to prove to people that, yes, you can have dyslexia but you can still succeed in whatever you want to do.”

Worcester News: This year's contestants on The ApprenticeThis year's contestants on The Apprentice (Image: BBC)

Joe will be competing with 17 other hopefuls aiming to win Lord Alan Sugar’s £250,000 business investment.

The new series of The Apprentice gets underway this Thursday, January 5, at 9pm on BBC One.