A PREMIUM clothing retailer is set to open in the former Tourist Information Centre in Malvern next month. 

Crew Clothing has 90 stores across the country including cities such as Bath, Exeter, and Gloucester. 

And now bosses are working hard to open a new store at 19-21 Church Street which has been sitting empty since 2019.

Customers will be able to shop at the new clothing store from Thursday, February 2.

And the former Tourist Information Centre is set to undergo a transformation ahead of the store opening.

Bosses said they are always happy to open stores in "quintessentially British" cities and towns like Malvern.

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Regional manager Carol Kane said: "Crew are champions of the great British high street and we are always happy to open bricks and mortar stores in quintessentially British towns such as Malvern.

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"We hope to be welcomed by the residents of Malvern as well as our new neighbours in the surrounding businesses.

"We look forward to bringing a touch of our coastal heritage to the town and welcoming new customers through our doors."

The store opening is set to bring up to six new jobs to the area including two management positions.

Last week, it was announced Boots would be closing on Church Street on Saturday, March 11.

The news was met with sadness in the town with one customer calling the news "truly awful".

Lynette Webster, found out about the closure when picking up a prescription for her daughter.

“It’s awful, truly awful. I was so shocked when they told me,” she said.

“I wanted to cry because they are all so lovely in there.

“They are an amazing team, really knowledgeable and friendly and always very helpful.

“It’s a big loss for our town and especially for those older people who can’t get down to the retail park."

According to a planning application submitted to Malvern Hills District Council, the lease to Boots is set to expire in March 2023.

The landlord proposed turning the property into two separate shops, rather than one big one.