A NEW premium clothing retailer in Malvern saw 700 visitors in its opening four days.
Crew Clothing, of Church Street, moved into the former Tourist Information Centre on Thursday, February 2.
The store opening has brought six new jobs to the area, including two management positions.
A spokesperson for the business said the team were thrilled with the opening of the new store.
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They said: "We enjoyed a great first week at Crew Clothing, Malvern and were thrilled with the warm reception we received from the local community.
"We estimate approximately 700 customers visited the store in the opening four days.
"There was a lot of anticipation for the store ahead of opening week. Our location has fantastic footfall, and we have a strong brand presence on the high street, which really helps encourage customers through the doors.
"Sales were very reassuring, exceeding our expectations."
Crew Clothing has 90 stores across the country including cities such as Bath, Exeter, and Gloucester.
The spokesperson said: "We had some lovely customer feedback. One customer knew us from Chester, so came in to introduce themselves and pick up some items.
"Another customer knew us from our hometown of Salcombe where they holidayed as a child, bringing back nostalgic memories so were delighted that we had come to Malvern.
"There were comments that we are just what Malvern needs as we are a fresh face on the High Street there."
READ MORE: Crew Clothing will open in old Malvern Tourist Information
The building had previously been sitting empty since 2019.
Bosses previously said they are always happy to open stores in "quintessentially British" cities and towns like Malvern.
Regional manager Carol Kane said: "Crew are champions of the great British high street and we are always happy to open bricks and mortar stores in quintessentially British towns such as Malvern.
"We hope to be welcomed by the residents of Malvern as well as our new neighbours in the surrounding businesses.
"We look forward to bringing a touch of our coastal heritage to the town and welcoming new customers through our doors."
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