Alton Towers announced the launch of a new ride last month, telling fans of the theme park it would be opening in Spring, and now it has revealed the exact date the ride will open.

The Curse at Alton Manor is set to be the theme park’s most immersive dark ride to date.

A pop-up haunted doll’s house gave the public the first insight into the ride and introduced them to the story of Emily Alton, the child from the original haunted house whose demonic exploits inspired the ride.

The theme park released a video in which Emily can be heard laughing and counting in the doll’s house as if playing a game with visitors.

Worcester News: Alton Towers' new ride opens in SpringAlton Towers' new ride opens in Spring (Image: Alton Towers)

The chilling experience saw sinister messages scrawled across a dark corridor and a giant mangled teddy that chased people out of the house.

When will The Curse at Alton Manor open its doors?

Fans of the theme park will be able to experience the new ride from March 18.

Alton Towers’ new ride will bring special effects, a first for a UK theme park, from twisted projection mapping technology that transports riders into Emily’s own dollhouse, to mirrors that play tricks by blurring the line between reality and Emily’s demonic world.

To find out more about Alton Towers or to book tickets, you can visit the website.

Bianca Sammut, Divisional Director at Alton Towers Resort, said: “The British public remain gripped by a desire to be shocked and surprised.

“We hope we haven’t given too many people nightmares with their first taste of The Curse at Alton Manor and their introduction to Emily.

“If visitors thought this haunted doll’s house was impressive, they will be in for a serious surprise this Spring. Our experts have been crafting new and spectacular special effects and visuals that have never been seen before from a UK theme park.

“If you feel you’re brave enough, join us from March 18 to uncover the secrets of her transformation from a once sweet and curious child to a vessel of evil.”