THE OWNER of a dog apparel shop in Worcester is excited to be representing her brand at Crufts.

Hugo and Ted, based in Reindeer Court, is currently closed as the business has a stall at the international dog show.

Crufts began yesterday (Thursday) at the NEC in Birmingham, and will be held until Sunday, March 12.

Charlotte Mosely, owner of Hugo and Ted, said the decision to close was so that the whole team can be together during their first trade stand.

READ MORE: Hugo and Ted in Reindeer Court is heading to Crufts

She said: "It is really exciting. It’s our first trade stand so we’re really looking forward to meeting lots of dog owners and lovers who might not have heard of us before.

"As we handmake everything ourselves it’s been a real achievement for us and the whole team are coming to help on the stand.

"We’ve made the decision to close the shop for four days so we can all be together."

During Crufts, Hugo and Ted's stall will be in Hall H, at stand 69, where they have a stall decorated with balloons.

A poster has been displayed at the entrance to the businesses telling customers they are closed.

READ MORE: Staff clear shelves as Flying Tiger closes in Worcester

Worcester News: Sign outside Hugo and Ted in Reindeer Court.Sign outside Hugo and Ted in Reindeer Court. (Image: Newsquest)

The business first opened its doors in July 2022, selling items such as summer cooling tees for dogs, fleece jumpsuits, jumpers, luxury knitwear as well as bags, beds and homeware and a selection of natural treats.

Since the business' opening, Hugo and Ted has moved location within Reindeer Court to support the business' expansion.

In February, it was also announced that Petite Paws Only, a dog and cat groomer, was moving into Hugo and Ted.


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Petite Paws Only was formerly based on High Street in Droitwich before the move to Hugo and Ted in Worcester.

Crufts is organised by The Kennel Club, the UK’s largest organisation dedicated to the health and welfare of dogs and was founded on April 4, 1873. 

The very first Cruft’s show was held at the Royal Agricultural Hall in Islington, in 1827. 

This event saw 2,437 entries and 36 different dog breeds.

Tickets for Crufts are still available by visiting the Crufts website at https://crufts.org.uk/.