A WORCESTERSHIRE company has been given a celebrity endorsement. 

Singer Cher Lloyd has been posting on social media about her love for candles from the Malvern Candle Company. 

A spokesperson from the company which is based in the 29-year-old's hometown spoke of their happiness at getting the celebrity support. 

The Swagger Jagger singer put up a picture of the candle on a post to her 2.4 million Instagram followers which said: "This isn't an ad...


Worcester News: ENDORSEMENT: Cher Lloyd's Instagram postENDORSEMENT: Cher Lloyd's Instagram post (Image: Instagram/@cherlloyd)

"I just wanted to say how much I love this candle I purchased from a wonderful local company, it smells amazing as I sit here with the sound of the rain against the windows drinking a cuppa."

She ended the post with a little heart emoji. 


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After seeing the post, a spokesperson from the Worcester Road-based firm said: "We were so pleased to see Cher enjoying our candle and supporting a local company.

"All our products are hand poured in Malvern with a focus on quality and sustainability.”

Worcester News: STAR: Cher LloydSTAR: Cher Lloyd

The business launched in 2021 selling candles made from natural coconut and rapeseed wax and botanical wax melts. 

Cher, who attended the Chase School and Dyson Perrins CE Academy, recently announced she was pregnant with her second child. 

The Want U Back singer became a susperstar almost overnight at the age of 16 after reaching the final of the X Factor in 2010 when she finished third behind Rebecca Ferguson and One Direction.