SHOPPERS may have noticed a commotion on the High Street with people shouting ‘Paul’ and stopping a man for a photograph.

While you would be forgiven for wondering who it was - we are here to explain.

Paul Breach, or @beautybeyondtheeyeheyhey, is a social media personality with over 937,800 followers on the video-sharing app.

Videos emerged of him walking down the High Street, and also talking to people in Cathedral Square outside of ASK Italian.

It is not known why the online personality was visiting Worcester.

@plzxs0 #paulbreach ♬ original sound - plzxs

One video, posted by @plzxs0, has already amassed over 4000 likes in the hour it has been online.

He is most widely known for posting dance videos online, and videos and selfies of him visiting multiple cities across the UK soon started to flood people's 'for you' pages.

In 2021 he also went viral after he posted a now-deleted video of a song about footballer Jack Grealish.