DRIVERS show a "complete disregard" to the speed limit along a busy road used by schoolchildren, fears a city dad.

And police say tackling speeding in Warndon Villages is one of their top priorities.

David George filmed cars driving past a new radar speed sign in Plantation Drive and says very few cars stuck to the road’s 30mph limit.

His video shows a number of cars going over the limit. The sign flags their speeds in red, including one car clocked at 44mph.

“There’s a complete disregard to speed within the area with the added fact, this is around school time,” said Mr George.

“This video is just a glimpse of what I saw. I stood there for maybe 15 minutes and I’ll say about 1 out of 20 cars stuck to the correct speed limit.”

“It’s something I’ve noticed ever since I moved here five or six years ago.”

Mr George said he has become more aware of the problem in recent months while walking back from taking his daughter to school.

“This is an area where there are a lot of kids walking down small walkways and on pavements - to see this, and being so near a school, it’s really sad to see,” he said.

“We see a young lad riding his bike to school most mornings and you just think, it would only take one driver not concentrating at that speed. It doesn’t bear thinking about.”

READ MORE: Police out with speed guns in Plantation Drive, Warndon Villages

Mr George said the presence of the radar sign, which has an LED display and shows drivers how fast they are going, does not seem to slow people down.

“The worrying thing with a lot of drivers is that even when the screen tells them they are going over the limit, there is no attempt to slow down.

“Before Covid you would see the odd speed camera dotted around but since Covid, it’s really only the one van down by the hospital.

“Something needs to be done.”

Sergeant Brian Simpkins, of the Warndon safer neighbourhood policing team, said: “We have not received any videos of cars speeding or driving dangerously in Plantation Drive but would urge any drivers with appropriate dash-cam to make reports via the operation snap part of our website.

"We are though, already aware of issues in the area and speed enforcement campaigns are already scheduled to take place today and Saturday in Plantation Drive and also on the A4440.

“Speeding is something that is regularly brought up by our local residents in meetings with them as something they want us to address.

"Our team will be acting on these concerns raised as part of our policing promise which is why you will often see speed enforcement campaigns carried out by your local safer neighbourhood team at hot spot areas where we receive these complaints."