COSTA Coffee branding has been seen at a new city centre location in Worcester.

The new location is moving into the former Paperchase store on High Street, making it the city centre’s fourth Costa Coffee.

There are already locations on High Street opposite the Guildhall, next to the Odeon Cinema in Foregate Street and in St Martin’s Quarter.

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The building still displays the Paperchase logo above the storefront, but the windows now feature two large branding posters.

Worcester News: Interior of the building.Interior of the building. (Image: Newsquest)

Renovations on the inside of the building have not yet started, with the former Paperchase layout still visible from the outside.

One of the posters reads: "We're brewing something new. Worcester, we're opening your brand new store soon."

Paperchase went into administration in January this year, putting all of its 106 stores under threat.

READ MORE: Costa Coffee set to open in Worcester's former Paperchase store

The struggling stationery shop had been on the brink of administration a year earlier with most of its stores closed over Christmas because of the Covid-19 pandemic.

Tesco stepped in to buy the Paperchase brand, but its shops were left to go under.

Worcester city centre also has other major chain cafes such as two Cafe Nero locations and two Starbucks locations.