A NEW city coffee shop is going to be giving VIP beverage cards and goodie bags on its opening day this month.

Starbucks is opening a brand new location at Shrub Hill Retail Park on Friday, September 22, next to Subway.

On the day, the store will have a ribbon cutting ceremony with the Mayor of Worcester, Cllr Louis Stephen, at 9.30am.

READ MORE: RSPCA need to rehome 45 Disney-named African soft fur rats

The first 10 customers of the new coffee shop will also be given VIP beverage cards which will allow them to get free coffee for three months.

There will also be goodie bag giveaways as well.

Starbucks also has two locations in Worcester, in Cathedral Square and on Worcester's High Street.