A THIS Morning segment from Malvern's Autumn Show descended into fits of laughter as presenters Holly Willoughby and Alison Hammond struggled to keep it together.
Mention of the Three County Showground event's massive vegetable competition has the pair doubled over in hysterics.
The pair start out well with Willoughby telling the audience: "Now then, they said that size doesn't matter but it does!
"For those taking part in the Canna UK National Giant Vegetables championship."
Hammond then takes over saying: "Every year, expert growers battle it out to win the coveted prize of heaviest or longest vegetable."
However, the former Big Brother contestant fails to hold it together and burst out laughing at the end of the sentence.
Willoughby can also be seen in fits of giggles at the mention.
The pair struggle to hold it together as they are in tears of laughter on Thursday's show (September 21).
After Hammond's trademark laugh, she tries to keep it together saying: "And it's amazing. It really is."
She then goes over to presenter Daisy Payne who is appearing live from Malvern Autumn Show in Worcestershire standing in front of a selection of giant pumpkins.
"Daisy, tell us all about your big veg," said Hammond before Willoughby chips in with: "That's a whopper, Daisy."
The pair once again begin sniggering.
Thousands of people are expected to flock to the Three Counties Showground to catch a glimpse of some gigantic greens this weekend.
Expert growers have already been showing off their prized fruit and vegetables at the show which began on Thursday (September 21) as judging for the UK Giant Vegetables Championships began.
They have been showcasing their extra large veg - from giant pumpkins to cucumbers over 100cm long - at the showground.
Each year records are expected to be broken with this year being no exception as adjudicators from the National Vegetable Society inspect each offering.
Eleven new Guinness World Records were set at last year’s show, including the heaviest aubergine weighing in at 3.362kg and the longest leek at 1.432m long.
This year’s show will once again welcome a host of familiar faces and well-known names to its theatres, with Nikki Chapman, Martin Fish and Jonathan Moseley already confirmed to provide interesting talks and top tips for green-fingered visitors.
Last year, a Worcester News Facebook Live video featuring Hammond went viral as she appeared at a care home in Droitwoch.
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