VISITORS to this year's Winter Glow will be excited to see the return of one of its most popular attractions due to popular demand.

Families asked for the return of Winter Glow’s observation wheel to this year's attraction at the Three Counties Showground in Malvern this Christmas.

Standing tall at 120ft, the giant wheel is set to steal the spotlight when Winter Glow returns to the Three Counties Showground later this month.

Offering spectacular views of Winter Glow and the surrounding Worcestershire countryside, the wheel is just one of the attractions in the fairground.

Visitors to the festive fair can also feel the adrenaline rush on dodgems, immerse themselves in the whimsical world of Santa's Crazy Circus Fun House, and even hop aboard Santa's Runaway Train.

Worcester News: FUN: Winter Glow returns to Malvern's Three Counties Showground this monthFUN: Winter Glow returns to Malvern's Three Counties Showground this month (Image: Winter Glow)

Chris Gage, senior manager at Winter Glow, said: “We’ve listened to the feedback from local families who loved our festive big wheel last year and we're thrilled to be bringing the attraction back to make our festive experience even more magical.

"We want to create an unforgettable experience, where families and friends can immerse themselves in the joy of Christmas and know the big wheel will help us to do just this.”

Entry to the fairground and Christmas market area is free and does not require a pre-booked ticket.

Tokens can either be pre-booked or easily purchased on-site to ensure a whirlwind of fun during this festive season.

Elsewhere at Winter Glow, visitors can take part in a range of festive experiences.

Worcester News: FESTIVE: Families can enjoy Santa's Runaway Train at Winter GlowFESTIVE: Families can enjoy Santa's Runaway Train at Winter Glow (Image: Winter Glow)

The personalised Santa's Grotto Experience will transport groups of up to eight to a magical world to meet Father Christmas.

Auditions are being held to find Christmas elves to help out during November and December.

Families can also skate along to Christmas classics on the all-weather ice rink and discover a twinkling winter wonderland as they walk one of the West Midlands’ longest outdoor light trails.

Winter Glow is open to visitors from Friday, November 24 to  Saturday, January 6 excluding Christmas Day.

For more information on Winter Glow’s attractions and opening hours, or to book tickets to the Light Trail, Personalised Santa Experience, or Ice Skating, visit