THESE photos give a first glimpse of a shop 'with a rich heritage' which opened its doors in Worcester today with giveaways for the first customers.

The Edinburgh Woollen Mill will welcome its first customers at 97 High Street in Worcester this morning when it opened its doors.

Worcester News: OPEN: Edinburgh Woollen Mill opened its doors in Worcester High Street on Friday, November 10OPEN: Edinburgh Woollen Mill opened its doors in Worcester High Street on Friday, November 10 (Image: Edinburgh Woollen Mill)

It marks a return to the city for the store which had a shop in Lychgate Mall before it became Cathedral Square.

A spokesperson for the company said: "The Edinburgh Woollen Mill, a renowned British brand with a rich heritage, is thrilled to announce the opening of its newest store in the heart of Worcester.

"This expansion brings an array of employment opportunities and an exciting retail destination to the local community.

Worcester News: FRESH: Edinburgh Woollen Mill is well stocked FRESH: Edinburgh Woollen Mill is well stocked (Image: Edinburgh Woollen Mill)

"Founded in 1946 as the Langholm Dyeing and Finishing Company Limited in the thriving mill town of the Scottish Borders, Edinburgh Woollen Mill has evolved into a household name with a portfolio of 200 stores nationwide.

"The brand’s presence extends across High Street, Tourist, and Garden Centre locations, captivating shoppers with its diverse and high-quality offerings.

Worcester News: STOCK: Edinburgh Woollen Mill in Worcester High Street STOCK: Edinburgh Woollen Mill in Worcester High Street (Image: Edinburgh Woollen Mill)

"The new store, located in Worcester, will open its doors on Friday and the retailer will celebrate its arrival with some fantastic giveaways.

"To celebrate this milestone, staff will greet the first 20 customers who make a purchase in-store with an Edinburgh Woollen Mill goody bag, while prizes will also be hidden in the store."

Lesley Olive, area manager for the store, said: “We are excited to welcome visitors to our new store to explore our wonderful collections. It’s going to be a great addition to Worcester and the local retail mix.”

Visitors to the new store can browse some of The Edinburgh Woollen Mill’s most sought-after men’s and ladieswear collections, including Country Rose, Isle, Honor Millburn, James Pringle and PG Field as well as a full range of gifts and accessories.