Droitwich Specsavers is appealing for customer donations of non-perishable food and toiletries for foodbanks and homeless shelters.
Store director Emma Singh said: "We support our local foodbanks at various times throughout the year, and now feels like a more fitting time than ever to give back to those who are vulnerable."
She also noted the ongoing struggle of many in the community due to cost-of-living crisis.
Donations can be dropped off at the store in Salters Shopping Centre, St Andrews Square, Unit 10.
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