The business behind the 'wind Lidar', which measures onshore and offshore wind, has opened a site in the Malvern Hills.

ZX Lidars, known for changing the way the world measures wind, has officially opened the doors of its new research, development and production facility at 'Willow End', located at the foot of the hills.

This environmentally-friendly development blends into the national landscape, was built with sustainable materials, has a minimal carbon footprint, and makes practical use of renewable sources of energy, such as air source heat pumps and solar PV on the roof elevations.



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Developing the site was a collaborative effort, with over a hundred stakeholders involved in the consultation progress,

Worcester News: The new development is based at Willow End

Situated on approximately 3,000 square metre site, Willow End contains extensive green spaces including a wildflower grassland, an orchard and a reinstated natural pond.

Commenting on the new site, managing director at ZX Lidars, Ian Locker said: "It was never going to be 'just' an office, nor would you expect it to be either if you know us.

"Willow End isn’t just part of our future, it will help to support the family we are and it will welcome our new members as we continue to grow."

Since its establishment in 2007, ZX Lidars, which also goes by the name of Zephir Ltd, has been based in the area.

The company has a global footprint with its Lidar technology, and is particularly known for it's backing of the wind energy industry.

Its technology provides crucial measurements and data to support the planning and deployment of wind farms.

As the demand for wind energy grows, Mr Locker explained "we were always going to need more than just an office.

"Climate change is real, it’s as simple as that.

"The evidence is there, it was always there.

"It is our collective responsibility, for each and every one of us, to play our part.

"And so the wind energy industry is one area where we can actively support that, and our Lidars are often the first step in any project, ultimately tackling climate change the world over."