Free Radio has announced plans to rebrand to Hits Radio in April.

It's assured that listeners across the West Midlands will continue being able to access their area's news, traffic and travel updates and still listen to Free Radio breakfast hosts, JD and Roisin, every weekday from 6am.

The station will continue to support the Cash for Kids charity for underprivileged young people within the community.

The familiar playlist full of the biggest hits from Ed Sheeran to Eminem will remain under the new brand.

Group programme director for the Hits Radio Network, Gary Stein said: "We are passionate about radio and the unique mix of companionship, information and entertainment that it offers and want to make sure it thrives in years to come.

"The audio landscape has evolved dramatically in recent years and, thanks to advances in digital listening, there is even more choice for audiences than ever before.

"By transforming into this nationally recognised brand, we’re really excited by the potential that the station has to grow."