WORCESTER saw remarkable growth in its footfall last year it has been revealed - bucking the national trend. 

A new report shows the city's 2023 footfall surged by eight per cent. 

That was an average of 21,180 people per month, translating to a substantial addition of 254,164 extra pedestrians on its streets.

The increase in annual footfall was revealed in a report that showed Worcester was top for the region.

The annual report published by Place Informatics cast a spotlight on the foot traffic trends across 12 UK regions in 2023.

Several reasons have been attributed to the surge, including collaborative efforts such as the Victorian Christmas market and innovative events like the Starlight Lantern Parade. 

This also coincided with the Christmas Lights switch-on in November last year that ran in Cathedral Square, marking the beginning of the Christmas celebration in the city.

Enhancements in lighting infrastructure and seasonal displays in aerial spaces have thought to have attracted more tourism and increased foot traffic on Worcester’s streets.

Additionally, the city's arts and culture scene is booming, with the addition of the art spaces in the Arches and extended opening and popular late-night openings at Museums.

Cllr Louis Stephen, of Worcester City Council and the Green Party, said: "It is fantastic to see Worcester bucking the trend for footfall statistics.

"There are many places that have dropped off in this area because of economical matters, but I think it clearly shows how the council has worked together with BID for the benefit of businesses.

"I think it's a good example of the work the city council has done for Worcester so to see this result come to fruition is fantastic for the city."

Michael Lloyd, centre manager at Crowngate Shopping Centre, said: "We’ve seen encouraging signs over the last 12 months with more shoppers enjoying a day out at Crowngate and Worcester City Centre. 

"An eight per cent increase in footfall over the last year shows the centre’s enduring appeal, and we hope to build on this momentum throughout 2024."