The Midlands Air Ambulance Charity is promoting donations through Payroll Giving, targeting 150 participants during 2024.

Currently, 100 donors use the scheme, having raised over £9,000 for future missions.

It allows donators to make a monthly commitment to give to the charity.

Pam Hodgetts, corporate partnerships manager for the charity said: "Participating in our Payroll Giving scheme is a really effective way businesses and employees can support our vital rapid response service.

"Even just £1 per week will make a real difference to our service as we do not receive Government funding for our daily missions."