Police say the death of a man outside Home Bargains in Worcester is not being treated as suspicious.

The incident happened at the Shrub Retail Park on Tallow Hill at around 10am on Friday, March 29.

Police and paramedics attended the scene of a man in his 40s having a "medical episode" outside the Home Bargains store.

Despite the efforts of the ambulance crew, the man was pronounced dead 20 minutes later.

The man has been identified as Worcester resident Nicky 'Jonesy' Jones, who grew up in Malvern.

Mr Jones had popped into Home Bargains that morning to buy painkillers after complaining of a stomach ache.

After leaving the store he collapsed outside where paramedics were unable to revive him.

Mr Jones' family have paid tribute to him, describing the 42-year-old as "bubbly", "well liked" and someone who "always loved to have a laugh".

West Mercia Police said: “We were called to reports of a man in his 40s having a medical episode outside Home Bargains on Tallow Hill, Worcester just after 10am on Friday 29 March to assist ambulance crews at the scene.

“Unfortunately, the man was declared deceased at around 10.20am.

“A sudden death investigation was started but it is not currently being treated as suspicious and the matter has been passed to HM Coroner’s Office.”