Plans are in the offing to start work on an affordable housing development in Hallow.

Bromford has secured a 4.8-acre site for 40 new homes, with construction set to begin in September.

After being granted planning permission in November 2023, the housing development plans will incorporate a range of two, three and four-bed houses, and one and two-bedroom bungalows and maisonettes.


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24 of the houses will be allocated for social rent, with the remaining 16 houses accessible via part-rent part-buy shared ownership schemes.

The new homes will be built by Bromford's in-house construction team using timber frame construction techniques.

Part of the funding will come from the strategic partnership between the housebuilder and Homes England, of which it was named a strategic partner in 2021.

As a result, Bromford was awarded £240 million to cover the construction of affordable housing across the West Midlands and West of England.

Duncan Melville, a senior land manager at Bromford, said: "Worcestershire is a key area for strategic growth so we are delighted to have completed the purchase of this land, which will provide 40 affordable homes for rent and home ownership in 2025."

Mr Melville added: "According to that National Housing Federation1, house prices in Malvern Hills are 11 times higher than average incomes so we know there is a need for genuinely affordable housing in the area.

"And people with a local connection will be given priority when it comes to applying to rent or buy one of these homes when they're completed next year."

In 2024, Bromford has completed deals for land to build over 600 new homes over the next few years.

Gary Belcher, land director at Bromford added: "The deal for this land at Hallow, which was completed in just a few months, shows our appetite to acquire land on which we can build more affordable homes.

"We will be pursuing further opportunities to secure more land so we can meet our ambitions of building a further 11,000 new homes by 2032 and to increase the number of homes we build ourselves."