Worcester shoppers at a major convenience food retailer can now donate £5,000 to a community group and win £500 for themselves.

Called Winners Share It All, Co-Op customers just need to swipe their card and choose a Local Community Fund cause when they shop.

Both existing and new Co-Op member-owners are eligible to enter into a monthly prize draw every time they spend increments of £5 in-store or online.

In May, 10 Co-Op members will win £500 worth of prizes for themselves, with £5,000 being directed to their chosen Local Community Fund cause.

Non-members can sign up for just £1 via the Co-op App.

Since 2016, the Co-Op's Local Community Fund has backed 36,000 causes.

The Winners Share It All programme aims to boost the help given through the fund by dividing £500,000 among chosen community projects.

Rebecca Birkbeck, director of Community & Membership Participation at Co-Op, said: “We’re thrilled to be giving our member-owners and customers another chance to take part in ‘The Winners Share It All’ prize draw, as we continue to offer strong support for local communities and meaningful value for our member-owners.

“Our Local Community Fund supports lots of local causes and community groups in Worcester with much needed financial support.

"An extra £5,000 boost can make a huge difference to these incredible grassroot projects, enabling them to provide important services, support and activities for their community.

"It’s great that our members can support this whilst also getting a welcome boost themselves with £500 towards their daily shop.

“The prize draw is open to all existing and new Co-op member-owners – all you have to do is spend a minimum of £5 and have selected your local community cause through the Co-op App.

"To become a member, customers can sign up in-store or online for just £1 and start saving on their daily shop while supporting local groups in their area.”

For more information, go to https://www.coop.co.uk/communities.