EMERGENCY measures to tackle speeding on a dangerous Droitwich road are paying off, insist county council chiefs. 

The road markings installed by Worcestershire County Council to stop crashes were once dubbed 'pathetic' by concerned residents. 

Primsland Way has been a hotbed for road incidents in recent years, with three crashes into the same garden as well as a fatal motorbike incident. 

In April 2020, Marlon Vella was killed in a crash on Primsland Way after his motorbike collided with a tree.

In September, John Hooper said his mother, Kate, who was 93 at the time, could have been killed after three cars crashed through her garden fence on the corner of Alder Close in Droitwich over the past three years.

READ MORE- County cricketer Josh Baker's funeral to be livestreamed

READ MORE- Stepway to hold D-Day tribute at Worcester Foregate Street

Drivers had crashed into the property from Primsland Way, sparking concerns from Kate's loved ones. 

The following month, Worcestershire County Council set out to address these concerns by adding new markings down the middle of the road.  

However, shortly after the markings were installed, Mr Hooper labelled them 'pathetic' and said he didn't think they had made a difference. 

Since the road markings, planned works to install bollards and a vehicle activated sign have been completed. 

A Worcestershire County Council spokesperson said since these works were completed, the authority has received no further reports of collisions. 

The spokesperson added there had been no more collisions since the measures were implemented. 

The council has also confirmed there were no plans for a controlled crossing along Primsland Way at this time.

As the new measures had only been in place for a short time, the authority spokesperson said it would continue to monitor Primsland Way for any new issues.