A CUDDLY campaign to encourage children to recycle has been launched.

Volunteers from the Midcounties Co-operative have been in Worcestershire as part of the new Healthy Community Campaign.

Peter Penguin, a friendly six-foot bird, will visit four primary schools in the county encouraging pupils to use the three ‘Rs’; reduce, re-use and recycle.

The initiative was taken to the Foley Park Primary School in Kidderminster along with Bewdley Primary School and St Anne’s Primary School in Bewdley, and Lickhill Primary School in Stourport-on-Severn.

Pupils took part in the ‘Is Your Brain Full of Rubbish’ quiz, learnt all about top recycling tips and decorated a re-useable Co-operative cotton bag for life.

PICTURE CAPTION: CUTE: Evie Sellers, aged seven, Millie Dalton, seven, and Cofi Jackson, nine, of Bewdley Primary School with Peter Penguin, who is urging children to recycle.