FOOD and drink technology firms from Worcestershire are being invited to showcase their products and services at the Middle East’s leading industry event.

UK Trade & Investment’s West Midlands International Food & Drink Cluster is offering companies in this sector an exciting opportunity to share a group stand on the British pavilion at Gulfood & Hotel Equipment Exhibition 2010 in Dubai, from February 21 to 24.

Gulfood is the Middle East’s largest dedicated exhibition for the foodservice, catering, hospitality and food processing sectors.

UK Trade & Investment International Trade Adviser Shernel Stevenson, based at Herefordshire and Worcestershire Chamber of Commerce, manages the international trade element of Advantage West Midlands’ Food & Drink Cluster.

She said: “The value of the Gulfood market is estimated at more than US$9 billion, with projections for further growth as the Middle East’s per capita income levels remain amongst the highest in the world. In particular, the hotel and restaurant industry is rapidly expanding, with around US$1.4 billion earmarked for new hotels currently either under construction or at the design stage.

“This event is an ideal opportunity for Worcestershire companies to meet key decision makers and hopefully win new business as a result.”

The International Food & Drink Cluster is also organising overseas visits at A Taste of Britain in Austria (January 20-21) and A Taste of Britain in the Algarve (February 11-12).

To book a place at any of these events, contact Shernel Stevenson on Tel: 0845 6411509 or email shernels@hwchamber.co.uk