HISTORY is set to repeat itself when a new generation of bands are given the same sort of platform to showcase their talents that helped launch Robert Plant to superstardom.

MAS Attack is MAS Records' gig circuit, giving up and coming bands opportunities to perform live and dates are lined up throughout September.

Kevyn Gammond, MAS Records' creative director, knows how valuable live gig exposure is, having played with Led Zeppelin's Robert Plant and John Bonham in Band of Joy back in the 1960s.

Speaking about the latest generation, he said: "You can tell that these bands are special. Their performances are something else.

"They have a whole range of styles, no gimmicks, no backing tracks - just storming sets.

"The challenge for MAS is to sustain the growth and maximise its potential within the live music scene. The Midlands has always been a hotspot for music.

"MAS Records' patron, Robert Plant, John Bonham and myself would perform at four different venues on a Saturday night with Band of Joy.

"The live music scene has experienced many ups and downs but, at this time, things are now looking up."

Kim Tanser, development director of MAS, said: "I think audiences are wanting the real deal after being force-fed many manufactured artists.

"There is so much emerging talent that gives the Midlands a strong base across a whole range of styles that are now making an impact."

Lee Chance, vocalist and guitarist of Girls Love Ponies, said: "I can't wait to show everyone what we are achieving as a live act. Thanks to MAS Records, we can all grow and build our fan bases and move on to the national gig circuit.

"We have played enough sweaty gigs in the backrooms of pubs, so now it's great to play at these prominent venues."

MAS Attack gigs are:

Tuesday, September 27, The Rock Caf 2000, Stourbridge - B-Movie Heroes, The Getaways, Loadstar, Break For The Border.

Thursday, September 29, The Marrs Barr, Worcester - Edgeway, Interloper, The Murmur, The Attic.