A BICYCLE 'crche' will available at Malvern's Three Counties Show this weekend to persuade people to pedal to the event.

The organisers have done their bit for Green Transport Week by setting up the Shimano Service Centre Cycling Area at the Three Counties Showground, courtesy of Middlesex-based Madison Cycles.

There will also be a specially designed course where all ages can test a range of bikes, over 14s can enjoy a virtual 'Tour de France' stage and everyone can take part in the competitions.

Organisers the Three Counties Agricultural Association hopes local people will ride to the show, but Sharon Gilbert, the organisation's Press officer said: "The June show attracts in the region of 98,000 visitors from all over the three counties and beyond, so we're not expecting everyone to come by bike!"