The fact ex-S Club 7 (or was it Steps?) singer Rachel Stevens has her name on the front of this record and apparently sang the songs within is quite irrelevant.
Once again we enter the realm of our Swedish songwriting friends peddling production line pop making the young believe this is the height of artistic achievement - until the next Pop Idol album.
Stevens is no doubt a lovely lass, but the fact it is her singing these songs is probably more a twist of contractual obligation and timing rather than any particular drive by the production team to hone songs specifically for her rather anonymous voice.
Having said that, there was a morsel of hope at the beginning with Sweet Dreams My LA Ex, a half decent hit.
Sadly the quality is not sustained and the album quickly descends into soul-less pseudo-funk, latino beats and the usual vomit inducing ballads which would find a better home as lift music in a themed Barbie hotel.
There are elements of rap and modern r'n'b and a sample of Bowie's Andy Warhol riff from Hunky Dory which drives the title track, but sadly it's not enough to elevate this album above pointlessness.
JS
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