A PROOF of age card scheme is being expanded onto the internet to protect children from being targeted by adults.

The CitizenCard scheme run by Worcestershire County Council's Trading Standards will also prevent them from accessing unsuitable sites.

From this week the scheme will cover the world-wide-web as well as in shops.

It has linked up with computer programmers Experian to develop an interactive age check (iAC). It is a software product that ensures age-restricted goods and services are only sold to those old enough to purchase them.

Protection for children

This also applies to chatrooms. Websites can apply to have iAC accreditation and wherever the logo appears parents will know that the site treats age verification seriously.

The technology has the ability to split children into age groups, ensuring that a 12-year-old will not be able to access a chatroom visited by an 18-year-old.

"We welcome any developments that assist the reduction of underage sales in Worcestershire, whether in a shop or on the internet," said Worcestershire County Councillor Stephen Clee, cabinet assistant for community services.

The CitizenCard carries the holder's details including a digital photo, date of birth, age and now a unique iAC identification number.