LYGON Arms bosses are appealing to the county council for brown directional signs to be erected in Broadway to advertise their hotel.
The village management committee has turned down the request and initial applications to the county council have so far brought a negative response.
Dottie Friedli, a member of the village management committee, said: "If the Lygon had a brown sign it would set a precedent - every other hotel and B & B would want one and the village would be swamped with them.
"We are trying to lessen the amount of signs in the village, not increase them."
She said the village management committee was made up of representatives from a wide range of organisation ranging from the ramblers to the National Trust.
The manager of the Lygon Hotel, Barry Hancox, declined to comment.
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