SPA traders are being asked to stump up cash and help make the town twinkle at Christmas.
Droitwich Spa Christmas Illuminations Working Group has sent letters to traders asking for a contribution towards the festive lights.
By modifying power sources, members believe they can cut costs by £1,000 and the savings could then be used to improve lighting stock.
Trades are being asked to contribute £25 -- or whatever they can afford -- towards the improvements.
Wychavon District Council's town centres officer and working group secretary, Lew Hammond, said: "Money is needed now -- we must plan ahead.
"Good Christmas lights make people happy and are good for business.
"Your support will be most appreciated and publicly acknowledged."
For more details, call Lew on 01386 565518.
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