A GIANT 15ft willow reindeer welcomes customers to the new Christmas World at Webbs of Wychbold garden centre.

Webbs has become famous for its Christmas displays and this year shoppers are tempted by a singing snowman, a giant story-telling Santa, and the biggest range of artificial Christmas trees in the Midlands.

Mike Rutter, Webbs' grounds manager, said: "Shoppers travel from far and wide to see our displays and stock up on the latest decorations.

"We think there is something to suit everyone's tastes from the traditional to the more modern high-tech decorations.

"In the dreary autumn days it gives everyone a real lift to come along to see the display, knowing Christmas is just around the corner."

Webbs is also expecting a high demand from parents keen to secure a place for their youngsters to take breakfast or tea with Santa.

Breakfasts will be help on Saturday mornings from December 3-24 and tea on Fridays at 5pm from December 2-23.