SWIMMERS have been urged to avoid the temptation to cool down in Worcestershire's rivers and canals.

British Waterways has launched a new campaign to help people enjoy what the water has to offer, without risking their lives.

The message is to stay SAFE - stay away from the edge - particularly with popular activities involving young children, such as spotting wildlife, feeding the ducks or walking the dog.

Although the glistening water might look inviting on a hot summer's day, British Waterways warns that canals and rivers are not the right place to go for a swim.

River water is colder than expected and can lead to muscle cramps in even the strongest of swimmers.

The water in canals can be shallow and serious injuries can be caused if people jump or dive in.

Submerged objects pose further dangers and underwater currents in rivers, or those created by passing boats, are hazardous and could prove to be fatal.

General manager of British Waterways Central Shires, Tony Harvey, said: "We want everyone to have a delightful summer alongside our waterways whatever they're up to, but swimming in waterways is extremely dangerous.

"Contact with stagnant water can pose health risks from waterborne diseases such as Weil's Disease - leptospirosis.

"Although rare, Weil's Disease can be fatal if it remains undetected.

"It is caused by rat urine entering the body through cuts and grazes."

British Waterways has also highlighted the need to ensure that children are always supervised when near water's edge. As part of its national initiative to teach youngsters about safety and the UK's inland waterway network, British Waterways' educational website Wild Over Water-ways can be visited at www.wow4water.net

For further safety advice and information call the customer service centre on 01923 201120 or visit www.britishwaterways.co.uk