A WORCESTERSHIRE MP has criticised his own party’s general election campaign poster.

Peter Luff said he was “ashamed” by the use of TV character Gene Hunt from BBC drama Ashes to Ashes in both Labour and the Conservative election campaigns.

Mr Luff made the comments during a debate on the Digital Economy Bill earlier this week, where he was standing up for Worcestershire photographers who have spoken out against a clause in the new bill, which they believe will lose them valuable income.

The mid-Worcestershire MP quoted from a photographer’s blog, which claimed the posters “manage to break just about every rule in the intellectual property handbook”.

The blog, written by Moscow-based photographer Jeremy Nicholl, went onto say actor Philip Glenister – onto whose body David Cameron’s head has been pasted in both Conservative and Labour posters – was not happy with his image being used for political gain.

But Andrew Robinson, leader of the Pirate Party and parliamentary candidate for Worcester, believes Mr Luff may have missed a large issue about the poster “Surely as TV licence payers, we ought to have some rights over that image?” said Mr Robinson, whose party wants to see an update to current copyright laws.

“The Pirate Party wants us all to have the right to use work paid for by our licence fees,” he added.

Mr Luff was one of only 3.2 per cent of MPs nationally to show up to the Bill’s second reading, website didmympshowupornot.com revealed.