IT IS all too easy in this day and age to moan and complain about the world around us. But it is just as easy to turn words into action and do something about problems in our communities.

That is why we today announce the launch of our Take Pride in Worcester campaign.

The Worcester News has joined forces with the city council in a bid to clean up our streets. And we need your help.

This newspaper receives plenty of correspondence in print and online from Worcester people concerned about the state of their city.

From today we give you the chance to do something about it.

From today we want local people to show their pride in Worcester.

There are a number of ways in which you can help the campaign. Most importantly, don’t drop litter.

It is all too easy to criticise the council if Worcester’s streets are dirty and litter-strewn.

But the reality is it is not the council that fills the city’s streets with rubbish. It is a significant minority of Worcester’s citizens.

You can also help this important campaign by reporting ‘grot spots’ via our special hotline. The council has pledged to clean up these areas within 48 hours of receiving a report. We will publish before and after photographs.

You could also organise a clean up of your community. The council will provide all the equipment you need for this and we will be on hand to record your efforts.

From today and throughout the summer our campaign gives local people the chance to help get Worcester looking better than ever.

We know the vast majority of people in this city are hugely proud of Worcester.

Now you have the chance to show that pride.

• For more on our campaign click here.