A NEW project using the latest mobile phone technology to provide information to visitors is set to be launched in Malvern.

QR (quick response) codes – digital bar codes that link users to web pages when scanned by smartphones – will soon be seen at 16 sites around the town.

They will be at key historic sites, such as Great Malvern Priory, as well as car parks in the town.

It will allow tourists and locals to tap into a wealth of information about the town and its history and provide special offers and discounts at local shops and cafés.

Dr Emma Philpott is developing the use of QR codes through her company Key IQ and the Malvern QR trail will form part of Malvern Hills District Council’s Route to the Hills project.

Dr Philpott said: “It’s relatively cheap and easy to run and it provides information to visitors and locals.”

She is now hoping that more landowners give permission for the codes to be installed on their land.

Councillor Barbara Williams said the codes were unobtrusive and would not spoil the views or heritage of the town.

It has been funded with a grant from Malvern Hills Area of Outstanding Natural Beauty.