A WORCESTER designer retail outlet will hit the small screen as part of a new initiative from Barclays bank. Men’s fashion shop Pockets, based in Friar Street, has been chosen for a pilot scheme to market its business on up to 50 Barclays cash machines in its customer catchment area. And the store is one of only 67 businesses in the UK taking part in showcase, aimed at the thousands of users who access Barclays ATMs. The scheme is designed to give small and medium-sized enterprises up and down the country an innovative way to market their business and is one of a number of initiatives Barclays has introduced to support and recognise the contribution their customers make to the local economy. Kate Oliver, shop manager at Pockets, said: “This is a great idea and offers a small firm like ours a platform to raise the awareness of our brand while reaching out to a new local audience. “It is one which I and other businesses really welcome and we would like to thank Barclays for involving us in this pilot and for their ongoing support for our business.” Other Barclays initiatives supporting SMEs include ‘pop-up’ shops, back-to-business days and a free nationwide business seminar and workshop programme. These are designed to help business owners network and gain practical help on challenges such as marketing, trading online or how to generate more business profits. Craig Horne, business area manager for Barclays in Worcestershire, said: “This ATM initiative is an ideal way in which we can help and support our customer’s marketing activity and I’m pleased that we have been able to offer a local trader the opportunity to take in the pilot. “We are interested in hearing feedback from our customers to help measure the success of the scheme, while we continue to look at ways in which Barclays can support the local business community.” Pockets will feature in the week commencing October 15.