A WORCESTER supermarket has enjoyed a significant make over that has cost £500,000.

The Iceland store in Friary Walk, Crowngate Shopping Centre has been transformed in just four weeks with a completely new layout and design.

A new fascia and frontage have been installed, with digital signage, LED lighting, improved in-store navigation, and new checkouts that are quicker and easier to use for customers and staff alike.

There has also been the introduction of new product ranges right across the store, from frozen and chilled food to fresh fruit and vegetables, food cupboard staples, and beers, wines and spirits.

Iceland, which has been located in Crowngate Shopping Centre since the centre opened back in 1992, employs 41 local people at the store.

The refurbishment is part of a nationwide programme which has seen Iceland re-fit more than 30 stores nationally.

Neil Hayes, from Iceland, said: “Each of our refitted stores opened to date has created a real buzz, winning praise from our regular customers and attracting new shoppers who had never thought of trying Iceland before.

"The resulting uplifts in customer numbers and sales will ultimately allow us to offer more jobs in our stores and so boost the whole local economy.

“Doing work on this scale is only possible if we close the store for a time and I thank all our customers in Worcester for their patience while the project has been completed.

"I am sure that they will feel that it has been worth it when they experience the new store."

Erica Burlace, Crowngate centre manager, added: “The new and improved Iceland looks really inviting.

"It is particularly exciting that the refurbishment has come about in our 25th birthday year, as Iceland was one of the original Crowngate stores and continues to be a firm favourite with our shoppers.”