AN innovation scheme aimed at developing ideas from Worcestershire’s entrepreneurs into successful, thriving enterprises has been launched.

The Make It Happen challenge is inviting anyone in the county with a business idea to submit their plans and, potentially, win a cash prize and a series of sponsorship packages from successful local businesses keen on helping to develop innovation and grass roots ideas.

Organised by WINN, a Worcestershire County Council and Worcestershire LEP initiative, it has formed a collaboration of the region’s best innovators with a mission to advance ideas and entrepreneurs.

The challenge will see one idea receive a prize package worth £12,000.

The winning entry will be announced on February 28, and will receive a £5,000 cash reward, together with packages from the Make It Happen sponsors totalling £1,000 each.

Runners up will all be invited to a series of workshops organised by WINN, specially designed to give business owners the tools and techniques to get their ideas off the ground.

Jess Antley, speaking for Worcestershire County Council, described the Make It Happen challenge as a "superb opportunity" for an innovative idea to be recognised and a chance for other ideas which catch the judges’ eyes to gain access to some valuable insights and advice.

“As the saying goes, mighty oaks from little acorns grow, and in Worcestershire we have a tremendous track record of creating some impressive businesses,” she said.

“With the challenge, we can help fast-track the best of those ideas into what could become successful enterprises.

“If you’ve got the makings of a business idea submit it to be in with a chance of being awarded this fantastic prize.”

Participants are invited to enter the challenge by visiting and filling out an application form before January 31.