With temperatures on the rise and marking the start of summer 2023, Tesco is helping families stay safe in the sun whilst also saving money.

The supermarket is taking care of the VAT on its sun care range for adults, kids and babies.

Tesco first covered VAT on its sun care products in 2021 and since then it has helped customers save more than £1 million.

Skin cancer cases are increasing despite up to 90 per cent of cases being preventable by being sun safe, according to Melanoma and non-melanoma stats from CRUK.

However, research by Tesco reveals that over half (57%) of UK adults said they think sun protection is expensive with 29% of those surveyed stating that they would wear sun protection daily if it was more affordable.

The research of 2,000 UK adults aged over 18 was conducted by Opinium in April 2021 on behalf of Tesco.

Tesco is cutting the cost of its sun care products ahead of summer

Alessandra Bellini, Chief Customer Officer, Tesco said: “At Tesco, we believe sun protection is essential, and know that the cost of using it can add up. With the current squeeze on household budgets, money may be tighter than ever for many families.

“We believe the safety of the nation’s skin should not be treated as a luxury, which is why we helping customers save on the sun protection products in our Tesco Soleil range.”

36% of people surveyed said they don’t wear sun protection even when its sunny which is an estimate of 19 million UK adults based ONS data stating there are a total 52.6 million UK adults (2019).

This shows there is still a need to continue educating people on the importance of sun protection.

 Of those that do wear sun protection every day, 41% claim they only apply it to their face or face and neck despite the fact any part of the body exposed to UV rays can be at risk.