KINGFISHER Shopping Centre will be creating a winter wonderland with the return of Snow Play, an artificial snow experience without the need for woolly hats and gloves.

Snow Play uses synthetic snow and fluffy snowball pom poms that children can play with, all under falling snowflakes that magically disappear.

During their visits guests will take a journey through a festive experience with snow scene walls, twinkling colourful lights, a chilling freeze frame wall to make ‘Christmassy’ memories with loved ones, as well as a letter writing service to Santa.

These will take place on Walford Walk opposite Muffin Break and is suitable for children aged up to 10 years.

There will be two snow pits, one for children aged three to 10 years and the other for younger guests from 18 months to three years accompanied by an adult.

There will also be weekly dedicated quiet sessions.

Children will get to meet and greet Father Christmas as he takes residence in his cosy lodge on Thursdays through to Sundays until Christmas Eve.

Domonique Lippett, from the Kingfisher, said: "We are delighted to be able to bring the magic of Christmas to life for our shoppers with the return of Snow Play and are excited to be launching a new Santa experience this year to further enhance our festive entertainment for the whole family to enjoy."

These activities launch on the same day as the Redditch Town Centre Lights Switch On, this Saturday, November 23.