Crowds flocked to Tenbury today for one of the busiest days in the year for the town.

The excitement began with the Mistletoe Festival, and then as night fell the children of the town gathered for the Santa Parade.

Highlights of the day included the crowning of the Mistletoe Queen and Holly Prince (head girl and head boy at Tenbury High School) supported by the Mistletoe Maidens and Holly Henchmen.

There were people dressed in costume throughout the day as Frigga, the Goddess of Love, and Loki, the evil trickster.