A TOP vaping store has opened in Evesham.

Vaping specialist VPZ has opened in Bridge Street, creating five jobs.

The shop specialises in vaping and alternative tobacco products.

Director Doug Mutter said: “We are excited to be opening the doors of our new Evesham store as part of our ambitious growth plans throughout the UK.

"At a time when many businesses are exiting high streets across the country, we are committed to creating jobs and investing in communities throughout the UK like we are doing here in Evesham.

“Each new store opening helps us to achieve a greater reach, providing us with a platform to engage and educate even more smokers on the benefits of switching to vaping.”

Vaping is the act of inhaling vapor produced by a vaporizer or electronic cigarette. The vapor is produced from a material such as an e-liquid, concentrate, or dry herb.

The Evesham store has a carbon monoxide testing monitor and lung capacity monitor allowing customers to regularly track their journey to becoming cigarette free.

Customers who continue vaping at the end of the 30-day support programme will also be rewarded with a voucher to help them continue their stop smoking journey.

This is the 149th store VPZ has opened nationally.

It plans to have 300 stores by 2021.

There are now around half as many vapers as smokers, with about 3.6 million people vaping in the UK compared to 7.2 million smokers.

Mr Mutter added: “Vaping represents a huge public health opportunity and the market will continue to grow as increasing numbers of smokers recognise its effectiveness in helping people to quit smoking.

“Consumer education is crucial too and our knowledgeable staff are always available with advice and support that helps make it easy for smokers to make the switch and give up cigarettes once and for all.”