WORLD Cup finalist and England rugby international back-row forward Tom Curry has signed an exclusive deal with Worcester sporting memorabilia company 'Firma Stella Sports'.

The company, headed by Worcester entrepreneur Peter Johnson, sell a full range of 100% authentic autographed sports merchandise, covering rugby, football, F1, cricket, tennis, and golf.

Johnson spent his early life collecting signed memorabilia from some of sport's most famous icons before forming the company that now sells exclusively online and offers speedy delivery around the world.

Firma Stella sets itself apart from other autograph companies by taking photos and videos of the stars signing the memorabilia, which now includes, exclusively to Firma Stella, the likes of Manu Tuilagi, James Rodriguez and now Curry.

Johnson insists the deal struck with Curry shows the growing reputation of the brand.

"It's a tremendous signing for us here at Firma Stella Sports," said Mr Johnson.

"To sign one of England's top players just before the Six Nations is a huge achievement and hopefully England can complete the Grand Slam to top it off for us and Tom.

"Given the current climate, this was definitely the hardest deal to organise as many of the locations weren't available to host the signing due to Covid restrictions so Tom ended up signing the items in private.

"But we made it happen in the end and we're very grateful to Tom for being so patient and flexible with us."

Despite the current lockdown situation and the incredibly testing time for all businesses in the last 12 months, Johnson believes his company are in a good place and promises even more exciting signings in 2021.

"It's been a difficult year for everyone," he admitted.

"But our aggressive approach to growth and innovation has kept us ahead of the curve in a sense. We never stand still, so have we've improvised, pushed and improved to continue on our mission to be the number one sports memorabilia company in the world.

"Firma Stella was born out of my three passions - sports, travelling & entrepreneurship.

"It has taken years of immense hard work but now, to be able to work with some of the biggest names in sport is incredibly exciting. Consistency & persistency are the key to success.

"This just the start for Firma Stella! We have some of the biggest names in sport lined up for 2021."