£3 million film Midland Road Studio opens in Worcester

Midland Road Studios held an official opening on Friday  with the city’s new mayor, Adrian Gregson, cutting the ribbon alongside David Broster, head of University of Worcester’s School of Arts.

The studio is based at Progress House in Great Western Avenue, off Midland Road, and will now act as the headquarters for Marketing and Technologies Group.

Boasting state-of-the-art digital recording spaces, editing suites, conference rooms and dedicated viewing areas, the studio is available for hire and is also supporting the School of Arts at the University of Worcester.

The digital studio features an LED video wall

The investment also means new jobs for the area, with about 50 people already employed at the studio and a recruitment drive underway to hire up to 10 more.

There are a mixture of admin, graduate, creative and technical roles available.

New Worcester studio can livestream conference presentations

CEO Roland Renshaw said: “I’m really excited to launch our film studios, which allow us to do cool things like livestream conference presentations into virtual venues built by group company, V-Ex.

“The facility has the latest cameras, video wall, advanced lighting, editing and broadcast technology installed.

The new studio is creating new jobs for Worcester

“It is also available to local companies to hire, for everything from a professional space for a single project to a full-scale online event.”

David Bedford, the group’s chief operating officer, added: “We have also been supported by the WINN Worcestershire Innovation Hub, so a move to Worcester has been a long-term goal for us. I’m proud we are bringing a state-of-the-art broadcast service into the city.”

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The studio was partly funded by a proof-of-concept grant from Worcestershire County Council.

Gabriella Wilkinson, senior account manager at V-Ex, group CEO Roland Renshaw, Mayor of Worcester Adrian Gregson, the University of Worcester's David Broster, and group COO David Bedford

Marc Bayliss, the council’s cabinet member for economy, infrastructure and skills, said: “I am delighted that we have been able to support such an innovative company investing in Worcestershire.

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“As well as supporting the company to develop its new site, the grant has part-funded its digital project, making V-Ex a one stop shop for complete digital or hybrid events.

“This is a fantastic resource to have in Worcester city centre and will look forward to seeing this business grow and develop over the coming years.”