A special flag is 'flying proudly' in Pershore in tribute to the nation’s Merchant Navy.

The Red Ensign was raised by Wychavon’s Chairman Cllr Robert Raphael above the town's Civic Centre during a ceremony on Friday ahead of Merchant Navy Day.

Merchant Navy Day takes place every year on September 3.

It marks the anniversary of Britain’s entry into the Second World War when the merchant ship SS Athenia was torpedoed and sunk, with the loss of 128 passengers and crew.

This year also marks the 80th anniversary of the Battle of the Atlantic, during which 26,000 merchant and 23,000 Royal Navy seafarers lost their lives.

The merchant fleets suffered heavy losses during both the First and Second World War.

More than 40,000 merchant seafarers were killed during both conflicts, but the bravery they showed was vital to keeping the country fed and supplied to support the war effort.

Today’s modern seafarers continue to play an important role in the life of the UK. They are responsible for 95 per cent of everything the UK consumes or exports.

Cllr Robert Raphael, Chairman of Wychavon District Council, said: “Today we raise the Red Ensign in tribute to the brave seafaring men and women who lost their lives during times of conflict, and to give thanks for the work and dedication of today’s merchant seafarers.”